Email Lists: ConvertKit/Mailchimp
One of my favourite marketing tools for inspired coaches is to build their mailing list. Why? Well not only do I believe that it's important for you to have a channel that allows you to connect directly to your dream clients, but it's also a great way for you to introduce your amazing services, e-courses and blog content to them.... But that's all a story for another time.
In order for you to do all this though, you're going to need some technology behind you!
There's plenty of options out there (probably a few too many, am I right?) but I'm hoping to save you some heart-ache when it comes to navigating them all on your own!
It depends what stage of business you're at as to which one's right for you but my two favourites are Mailchimp & ConvertKit. Ultimately this one comes down to price!
Mailchimp is great if you're wanting to dip your toe in the water of building your list, delivering opt-ins and sharing your knowledge through your weekly newsletter, without spending all your hard earned coaching income on a monthly basis (because that's better spent on Netflix, let's be honest!).
ConvertKit is also a great solution for those that are interested in building their list. The great thing about ConvertKit is it's additional features that you won't find in Mailchimp. There's easy-to-implement tagging of your subscribers (so you can cater your content to their interests) and customisable sign-up forms you can easily embed in your site. Whether you're wanting to explore sending out multiple opt-ins, content upgrades and utilising automation to welcome your new subscribers ConvertKit is great at guiding you through the steps to do so!