You've probably heard the saying, "The money is in the list", right??? But perhaps you've been scratching your head at what that actually means! Well what the marketing mavens are referring to here is that in order to book out your coaching packages, sell seats in your mastermind or get students signing up for your e-course you're going to need a list of some sort.Read More
In this modern age of building an online business, we have a secret super power. The power of Social Media.
Since Mark Zuckerberg started his platform - you might’ve heard of it, it’s this little known thing called Facebook - finding and reaching your target audience has gotten a whole lot easier. You can connect with dreamies on the other side of town, the country or even the globe with a few clicks of some buttons.
Even though things have gotten easier in one sense, it’s also brought with it a new problem. How do we show up authentically, and not just feel like we are constantly selling and promoting?Read More
When it comes to growing your audience, there really is no better way to interact with more of your dream clients than pitching yourself for that podcast, blog or event that they are all devouring!
The reason why pitching your skills and expertise is so effective in getting your name out there, is that when done effectively, you’ve got a ready-made audience craving more information on the topic you’re an expert in!
Perhaps you’ve identified the blogs or podcasts you’re keen to get your message out on, but you’re getting stuck on the one important factor that will get you there…
Crafting the perfect pitch!
Well grab your notebook darling, because we’re diving into the nitty-gritty of putting together the perfect pitch that will get that ‘featured on’ list growing exponentially!Read More
There’s a common thread that pops up in many of our coaching calls with clients, particularly when client first come to JuJu HQ for help. They’ve been striving so hard; blogging, sending newsletters and creating new products, only to realise that they’ve overestimated how many would actually sell.
Often they’ve spent the time getting clear on who their dream clients are. They’re posting on social media daily and they’ve created a powerful free opt-in gift. But there’s one thing missing. Their client calendar is looking a little more minimalistic than they’d like!
In the start-up phases of any business, these are just a few of the pains that you’re bound to experience. It can feel disheartening, pouring your heart and soul into creating offers, packaging up your services and marketing them to your tribe, only to hear crickets!!!
But don’t despair, because we’ve put together our top five tips for marketing, that are not only minimal effort but are designed for maximum impact with your dream clients! Even better still, each one is something that you can totally do yourself - no expert marketing knowledge required!!Read More
When you’re working in a business that you love the flow of new ideas is constant. You’ll find yourself dreaming and scheming up ways to help your dream clients everywhere you look. But when it comes to developing these new products, how do you know which ones will have your tribe jumping for joy?
When you’re dreaming of writing an e-book, creating your first signature e-course or packaging up a new service offering it’s easy to get excited about it all. You’re in the flow, you’re ready to roll. You’ve got this!
You know in your gut that this new product is going to change things - for both you and your tribe. However you can’t help hearing that little voice in the back of you head nattering ‘Have you done any market research?’.Read More
When we start out in business one of the first things we're told to do is define our target audience. In most cases, this is the part where we define their Gender, Age, Location, Income etc. etc. etc. In marketing terms, you've probably heard this called your 'customer avatar'.
Whilst this can be helpful to understand a bit more about the client's you're potentially targeting, it doesn't really get to the heart of the matter.Read More
When it comes to running your business, one of the first things that you’re told to do is that you should be honing in one who your target audience is.
To be honest, even in my own early days of JuJu Creative Hub, our target audience was very broad. Our content focused on how to DIY your business. Our mission statement was aimed at start up social enterprises. Our services were aimed at the female entrepreneur, starting her online business.Read More
2016 was packed full of lessons for me, as I embarked on my second year full time in JuJu Creative Hub. I learned more about myself, my boundaries and the types of clients I love to work with.
If creating a booked out coaching calendar (without running yourself ragged!) is on your vision board for 2017, then it's time to put some plans in place that will see that vision come to life.