Make The Most Of Your Best Blog Posts

Make The Most Of Your Best Blog Posts

You've been told a thousand times that you need to create a content calendar in order for your site to be found by your dream clients. While we wholeheartedly agree that posting regular, meaningful content to your blog is a sure way to introduce your talents to your future clients, we're also not ones to make things harder than they need to be!

If you've already written some amazing content, why not give yourself a little break and let your hard work earn it's place on your website.

We personally love crafting new blog posts for our readers, but every now and again we flip back through our blog posts and take a read of some of the words and sentences already gracing our site. It's a pretty magical feeling, knowing that you wrote something 6, 12, 18 months ago that still has such resonance today.

But there's no good use for it just sitting there, hoping that someone, someday might be brave (or bored) enough to scroll through pages upon pages of blog posts to read that one amazing sentence you wrote back in 2015.

You've got to make it easy for your readers to find your amazing content and give yourself some creative room in the process, by sharing some of your old blog posts in new creative ways.

We've put together a list of our favourite ways to repurpose your previous blog posts and make the most of the blog posts that have proven themselves to be crowd favourites time and time again.


Regularly Pin It To Pinterest


Pinterest is no longer just for adding pictures of your dream home or pinning those recipes you know you'll probably never cook (or is that just us who does that?).

Pinterest, like Google, is a search engine - which makes it a great source of traffic for your blog and business website. It can help you get found by your dream clients on the topics that you love talking about!

But there's no use popping up on Pinterest every month or so, then disappearing for months. You need to be regularly using Pinterest AND pinning your own amazing content, not just relying on others to do it for you!

We Recommend: Tailwind

Tailwind allows you to bulk-schedule posts (both yours and other peoples) to any board you choose. It's also got a great built-in feature called 'Tribes' which allows you to connect with other like-minded business' and share each others content.

Why use Tailwind? Well, if you're like us you'll hop on Pinterest, get lost for 10 hours in a field of Acai Bowl recipes and decide you can't afford to do that again - because you've still got a business to run!

Tailwind allows you to pre-schedule in hundreds of posts, probably while watching The Bachelor (but really, you're working, right?) and it will optimise when they're sent according to when your Pinterest followers are online.

Making the most of your blogs on Pinterest

We highly recommend that you make sure that you've got these bases covered on your most popular blog posts (at the very least).

1. Setup Rich Pins

These are pins that will show additional content and are recognised as articles, recipes, products or apps to help Pinterest users quickly identify what the pin is about and click on over to your website to read more.

2. Pinterest Friendly Graphics

Long graphics seem to have the best effect on Pinterest, so make sure you've updated your blog post to include some long-form graphics. This could include the title of the blog posts or you could also create some fun info-graphics to visually represent your blog's content.

3. Be Search-Engine Friendly

Think about the types of key words and phrases your audience might be using to search for the solution to the problem their having. This should be included in your blog post title and in it's description.


Make It Into An Opt-In Freebie


So many people struggle with deciding what their opt-in freebie should be. But you've got the upper hand on this one. If you take a look at your Squarespace or Google Analytics, you can easily figure out what your tribe are keen to learn about, what they're craving and why they're on your website in the first place simply by looking at what the top pages are that they're visiting!

You could create an email series, mini-challenge or e-book centred around the topic that your blog post is all about, and voila you've got an amazing resource that speaks right to the needs of your tribe.

Want to take it the extra mile?

Add a few extra prompts or questions that make your resource more interactive than the blog post for an extra little something.

Need a little helping hand in getting your opt-in out into the world? We'd love to help. Check out our e-products page or get in touch about your project here.


Re-Share It To Social Media


Just because you wrote it 12 months ago doesn't mean you should never speak of it again! Repurposing your content into social media posts is a great way to re-use old content, particularly if you've already identified that it's loved by your tribe. 

You could start by simply sharing your posts to social media on a rolling calendar (a tool such as 'MeetEdgar' can help you do this automatically, otherwise just add it into your favourite social media scheduling tool').

Alternatively, you can actually break up some of the content from your blog posts into what we like to call 'micro-blogs'. These are short snippets of a blog post that are shared across multiple posts.

Make sure you include a link in your bio to the full post, so people can skip ahead or catch up if they want to dive deeper!


Write A Related Guest Post


You love it, your tribe loves it - chances are there are sooooo many others out there that would love it too!

If you've had your heart set on approaching someone to write a guest blog post for them, but you're getting stuck with the age-old question of 'what do I write about', then darling one write about what you already know. Share a new viewpoint or dive deeper into a concept that you talk about in your blog post, only this time do it on someone else's platform.

When you're pitching your guest blog post spot you can share the initial article and even share a little bit about how popular it's been and any feedback you've had around it. Don't forget to identify someone who shares a similar audience to you, but offers a different or complementary service when deciding who to pitch the guest post to. This will help them know that it's success with your tribe could also relate to their own audience.

Want to learn a little bit more about how to pitch your guest blog post? We've written an article over here all about that.


Include It In Your Automated Welcome Series


We love to include our most popular blog posts in our automated welcome series.

What's an automated welcome series you ask? Well we explain all about it over here.

Sharing your blog posts not only brings new life to some content that you've had sitting on the metaphorical 'shelf' for a while, it is a great first glimpse for your new subscriber of the type of content that you share with them regularly in your newsletter and on your blog. You're showing them that you've got epic value and plenty of knowledge - so they should definitely stick around!

Plus, as an added bonus, it gets your new subscriber going back to your site which could just encourage them to head on over to your services page or shop to keep on looking around.


Have you looked at the top blog posts visited on your site?
Drop a comment below with how you love to promote your tribe's favourite blogs!

How To Win More Clients

How To Win More Clients

There’s two little words I know that many service-based businesses hate to hear and I’m hoping that when you read them in this post you won’t immediately slam your laptop shut! 

These two little words can be the making or breaking point for many businesses. They’re the difference between a steady income stream or feeling like it’s a desert between client enquiries.

Are you ready to hear them?

Read More

Why she's booked (and you're not)

Why she's booked (and you're not)

You’ve been sitting at your desk every day this week, working your little bum off putting yourself "out there”. But there’s a looming pressure hanging about a foot above your head.

You know that you’ve got the skills to make magic happen with your dream clients, but your calendar is looking less than full right now. Even though you might have a few dream clients that you just adore working with, you know you’d love more.

As you sit down with your morning coffee, you open your phone and start scrolling instagram. Soon enough, overwhelm starts to set in as you see all the amazing things your peers are doing to in their dream clients. It’s exhausting. 

So you slam your phone down, wholeheartedly defeated, convinced that she’s got some secret sauce that you don’t - the type that woos over dream clients and has them singing her praises.

But the truth is honey - she doesn’t have anything you can’t. 

Read More

What Is GDPR?

What Is GDPR?

If you've opened your inbox lately, you've likely seen these four letters popping up a few times.

It's time to get your head out of the sand and climb out of the rock you've been living under for a while and face the facts. GDPR is here and you must do something about it.

Because we know that when new things like data-regulations and subscriber handling come into question this can freak you out, we've put together some of the questions that we're getting asked in the hope that it answers many of yours too!

 

Read More

5 Tips for Creating An Aligned Business

After 3 years of running JuJu Creative Hub, I’ve learned a few things along the way.

My biggest lesson so far though has been making sure that everything I’m doing in my business feels 100% aligned with what feels good.

It’s not always easy to do, but I really think that saying no to what no longer serves you shows the universe that you’re ready for more of what does!

So if you’re ready to feel a little more aligned to your big visions and goals even in the daily actions and to-dos, then I've got 5 tips for you to create a more aligned business.

5-tips-for-creating-an-aligned-business.jpg

Align with Your Dreamiest Clients


One of the key areas of my business that has needed some 'alignment refinement' over the years has been this whole mythical creature called the 'customer avatar'. You may have heard of him before... He's spoken about in all sorts of marketing literature and fables from businessmen of yonder year.

But I like to have a slightly different take on 'niching' down on your Ideal Client. In fact, I've created an entire 5-day challenge for you called 'Manifest & Meet Your Dream Clients' if this is an area you feel you need to get more aligned with.

Ultimately, working with your clients should energise you - it should be the fuel to your fire. Because when you're working with your dream clients, creating new products and offerings comes easy - and you know they'll be snapped up in a second, because they solve your clients needs. Not to mention, communication becomes a breeze and things just flow that little bit better.

As I said at the beginning, it's about refining who you're in business to serve - and I truly believe this is a constant never-ending alignment and refinement activity.

Want more on this topic?

Does your Dream Client Even Exist?

Why You Need to Define Your Target Audience

Should You Be Conducting Market Research


Align to Your Soul's Work


If I know anything about you - it's that you didn't get into business to do things that you hated doing, right??? Good! Me either!

One of the luxuries of building your own business is that you get to align it with the work that you love to do, the work you feel called to do because it lights your fire! Aka. your Soul's Work.

Just like finding your dream clients, this can take some time when it comes to your own business journey. Sometimes it can even be a matter of trying all the 'wrong' things, just to find the right one. Kind of like when Alice falls down the rabbit hole, and she has to drink a couple of different potions to get the exact right mix to walk through that door and into the magical mystery land of Wonderland.

The sweet spot for your business is doing the work you love, and mixing it with the needs of your dreamiest clients. That really is a match made in heaven! One final note on working in alignment through the products & services you offer. Your potential clients can feel your energy around those offers that don't quite feel aligned, so darling one - it's perfectly okay to say 'no' to offering them any more. Think of it as cleaning out the closet of your online business - imagine all the room it will create for new aligned business offerings.

Want more on this topic?

Creating Aligned Income Streams

Is Your Work Sacred?

Admitting It's Not Working


Align to How You Want To Show Up


You've been told that you should be Instagramming at least 3 times a day, making sure you use those 30 hashtags. And emails, they're not really working anymore so you need to be periscoping, Facebook 'LIVE'-ing and twitter chatting in order to get more eyes on your offering.

Well darling, I've definitely fell for a line or two from those marketers myself - it can be exhausting can't it! Showing up all over the internet, not to mention fitting those in-person networking events into your calendar too! But you don't have to do it all honey - you just have to show up in a way that feels aligned to you.

Yes, sometimes we need a gentle nudge outside our comfort zones, but ultimately you need to be showing up as your most authentic self, and that means feeling comfortable with how you're marketing your products and services. You can read all the marketing advice in the world (even mine), but I'd hate for you to be doing anything that you did not feel 100% aligned to.

Want More On This Topic?

5 Minimum-Effort, Maximum Impact Ways to Market Your Business

Connecting Through Content

Gathering The Tribe


Align to Your Big Visions


This is probably one of my favourite parts of being in business - getting to have those big, expansive (and sometimes scary) dreams. I've always believed that just having these dreams is evidence that you are on the right track. It's like the universe is leaving little breadcrumbs for you to pick up and follow. Lucky for you, there's no witches house made of gingerbread at the end, but a beautiful pot of gold that is your dream life and business!

If I could say only one thing to you about aligning to your big visions, it would be this:

Don't be afraid to dream big.

I know that it's a total cliche, but I wholeheartedly believe it. The bigger you dream, the better - because once you set that dream into motion (which is just having the thought) the universe can't help but respond to you in the most magical of ways!

Want More On This Topic?

Big Visions vs Daily Actions

Are You Sabotaging Your Success?

Designing Your Soulful Business


Align to A Positive Mindset


You can do all of the things, all of the time, 100% perfectly (hands up if you're a type-A personality like me?) but until you understand that this one little word is the thing that's either going to make or break your business, it's all not really worth much.

It wasn't until I wore myself ragged, trying to keep up with all the deadlines I'd set myself and make sure I was meeting all the personal pressures I'd created for myself, that I really understood the benefits of working with your mindset.

For me, it has allowed me to move past previous business experiences that weren't all that crash-hot and it's allowed me to focus on creating a business that feels 100% aligned with the way I want to show up in the world.  If you're not sure where to begin when it comes to mastering your mindset, then I'd encourage you to take a look at the posts below.

Want more on this topic?

3 Myths Holding You Back

How to Change Your Mindset

What is Your Intention?


If you're ready to create a business that feels aligned with the way you want to show up, the work you crave to do in the world and the dream clients you're destined to work with, then I'd love to invite you to join me in Soulful Business Academy.

Soulful Business Academy is a 12-week online immersion for soul-centered female entrepreneurs who are looking to blend the work they do with the way they want to do it. They're looking for an approach that blends their feminine spiritual side with the masculine action-orientated tasks that running a business requires of us.

If this sounds like the path you'd like to take on the journey to creating an aligned business, then head on over to www.soulfulbusinessacademy.com.au - Enrolments Close 25 August 12pm AEST.

Big Dreams vs Daily Action

Big Dreams vs Daily Action

There’s no denying it… One of my all-time favourite activities is jumping onto Pinterest and creating a vision board for my business. I do this for many different things in my business, not just when I'm creating mood-boards for new brands.

Whether I’m dreaming up a new product, or contemplating my future office space - having a big vision for my business is what keeps me perpetuating my business forward.

Read More

Are You Sabotaging Your Success?

Are You Sabotaging Your Success?

One my passion-points in the work I do through JuJu Creative Hub is that I get to work with women to help them shine their own light.

I have to be honest though, my advice doesn’t necessarily beat around the bush. Sometimes I’m very straight to the point. I say what I need to say, dosed with an ounce of love and care though!

And so believe me when I say, that this little love-bomb comes with all the heart I have to offer you. Darling one, do you need to get out of your own damn way?

Read More

What is Your Intention?

What is Your Intention?

Whether you're familiar with the concept of manifesting or not quite sure about it all, you've probably experienced the power of intention without even realising it. You mightn't be consciously aware of it, but the power of intention is constantly at work.

When we focus our attention consciously on our desired outcomes and the goals we've set for ourselves, our mind gets to work (even when we're not aware of it) to find the pieces of the puzzle, put them together and bring the picture to life.

Read More